Can li ning catch up with anta in 2019?

In the first half of its fiscal year, which ended June 30, li ning, a Chinese sportswear brand, now has 329 shopping centers and plans to open 300 stores this year.Sales jumped 33 percent (6.25 billion yuan) last year, and gross margin increased one percentage point to 49.7 percent.

In the first half of its fiscal year, which ended June 30, li ning, a Chinese sportswear brand, now has 329 shopping centers and plans to open 300 stores this year.Sales jumped 33 percent (6.25 billion yuan) last year, and gross margin increased one percentage point to 49.7 percent.

Just in the first half of the year, li ning’s net profit surged 196%, or 795 million yuan, and operating cash flow increased 107%, or 1.366 billion yuan.Li ning’s stock has grown 131.65% since the start of the year, nearly tripling its market value from a year earlier.

Li ning’s share price rose immediately after its first-half results, giving it a market value of about hk $47.8 billion, a record high and closing in on the 2009 peak of hk $21.637.

Guo chao and li ning’s strategy.

Li ning has stressed time and time again that now li ning group should carry out “single brand, multi-category, multi-channel.”These three strategies are used to evolve channel changes and enhance more stable effects.

On the other hand, li ning also pays great attention to strengthen its professional sports attributes and grasp the cultural changes and elements of fashion, so as to rapidly improve its product and brand power.Have to say is the creative ability of li ning, in this year did give a lot of young people surprise.

The main reason for li ning’s high income.China proffesional factory of led costumes,led light up clothing,led props,led robot costume,adult led costume dresses,led costumes for childer.

In this interim report, the main reason for the high income is revealed. Through the effective combination of Chinese elements and sports elements, li ning’s brand recognition has been greatly improved.

Li ning reached an unexpected turning point last February when it took to New York fashion week.Thus, li ning began to use the international fashion week road to break the situation, and often appeared in Paris men’s fashion week, New York fashion week, with the national fashion refreshing the impression of li ning.

And last year was the real turning point for li ning, that is, after 8 years, li ning once again exceeded the revenue of 10 billion.In march this year, li ning first proposed the concept of its fashion line when it held the product launch event of its fashion line 2019 autumn/winter in Shanghai, which clarified the positioning of its product line aiming at the middle and high-end market with sports fashion style.

Li ning and anta.

Li ning set his own style as early as 2010, and also has a certain position in the industry.However, due to blind arrogance, there is a certain distance from billions.At this time is the beginning of anta, anta straight li ning, after this, anta in the international road is also more and more far, and li ning is still continuing to reply.Until today, li ning and anta still have a certain distance.