Global epidemic outbreak How does the fashion industry start the battle for survival?

Consumers are ready, and whether fashion practitioners can provide full-time, full-domain online services is the key to whether fashion companies can participate in a new round of competition after the epidemic.

The new crown epidemic has impacted many industries, and the fashion industry has undoubtedly been greatly affected. China International Fashion Week, originally scheduled to be held from March 25 to 31, 2020, will be postponed; Beijing Fashion Week, originally scheduled to be held from March 25 to 31, will be postponed; autumn and winter 2020, originally scheduled to be held on March 26 Shanghai Fashion Week kicked off Yunshang Fashion Week.

As the new crown epidemic intensified in Japan and South Korea, and spread to Italy, a European fashion center, following the cancellation of Seoul Fashion Week in South Korea on February 27, the organizers of Japan Fashion Week stated that due to the impact of the new coronavirus, Tokyo Fashion Week 2020 autumn and winter was confirmed Big show.

 Although Milan Fashion Week kicked off on February 18 and launched a series of “China We Are With You” activities, with the outbreak of the Italian epidemic, it could only end in a hurry. Several brands in Milan fashion, including Giorgio Armani, cancel Milan Fashion Week releases, or broadcast live online.

Digital transformation

The important subject that the clothing industry must comprehensively consider at the moment is to consider the overall recovery and longer-term development of the LED costume LED dress LED performance wear  industry after the epidemic. A revolution that accelerates the integration of online and offline fashion related to the life and death of the fashion industry is approaching quietly. Under the conditions of the new generation of technology, China’s fashion industry is transforming and upgrading. In this epidemic, the Industrial Internet has played a role in helping fashion companies fight the “epidemic”. The Industrial Internet promotes the flow of information and data in the supply chain, increases the breadth of connections between enterprises, and strengthens the supply chain control of small and medium-sized manufacturing enterprises.

The Industrial Internet enables data exchange between related companies in the supply chain, enabling companies to accurately carry out procurement, organize production according to changes in upstream and downstream supply and demand, and reduce costs and increase efficiency. On the other hand, the Industrial Internet weaves the traditional supply chain into a “supply network”. Small and medium-sized fashion companies can obtain more sources of raw materials and sales targets, reducing the risk of supply chain breakage. Enterprises within the platform can realize rapid supply and demand matching and establish more diverse supply relationships.

After the resumption of work, how will the apparel industry strengthen its ability to resist risks? Some entrepreneurs described the epidemic situation as a “catalyst”, which objectively stimulated industry demand, and effectively marketed artificial intelligence products with intelligent and unmanned characteristics. The rapid deployment, flexible customization, ecological openness, and multi-party compatibility of the “Cloud +” collaborative work platform are not only suitable for epidemic prevention and control in special periods, but for many small and medium-sized enterprises, the threshold for enterprise digital cloud adoption is reduced, that is, no need to purchase a computer room , Technical network and other maintenance costs, you can “assign” digital resources to achieve digital efficiency synergy.

The epidemic has fully exposed the pain points of insufficient digitization of SMEs. Waiting for the shortcomings after the epidemic is over may make up for it. Baidu Chairman and CEO Li Yanhong once said, “No company in the future can be unrelated to artificial intelligence.

Every industry, every company has to consider how to use the most effective way to turn artificial intelligence into ‘own dishes’. If you ca n’t eat this ‘main course’, you may miss an era. “Now we are advocating new lifestyles, aesthetic attitudes, and aesthetic values, a healthier pursuit of life. In a fast-paced social environment, we use short videos and audio to create original clothing brands with temperature. The story forms a story-like expression to convey personality temperature, participation value, and professional trust. Let consumers see the production journey of a ray of silk, a piece of cloth, the supply chain and raw materials, and the reality of more business .

To increase consumer participation and get more fans of brand benefits. New technology content and the new scene narrative of digital lifestyle, now is the right time for brands to create super stylish IP through digital. Obviously, the cloud model breaks through the time and geographical restrictions, covers a larger consumer population, and has a large traffic and high exposure rate. This is a hidden opportunity and challenge under the new model. Consumers are ready, and whether fashion practitioners can provide full-time, full-domain online services is the key to whether fashion companies can participate in a new round of competition after the epidemic.