Luxury brand carries the banner of CHANEL to produce masks to “save the country”

Recently, French luxury brand CHANEL said it will open another production line for the production of medical masks. At present, the relevant documents of Chanel enter the approval process, and once approved by the relevant French departments, they can be put into production immediately.

It can be said that the impact of the epidemic on the luxury industry is unprecedented. Many luxury brands have estimated their performance in the first quarter of 2020, but the most important thing now is to fight the epidemic and help the country overcome the difficulties.

Recently, French luxury brand CHANEL said it will open another production line for the production of medical masks. At present, the relevant documents of Chanel enter the approval process, and once approved by the relevant French departments, they can be put into production immediately. In addition, in order to ensure the supply of anti-epidemic materials in France, CHANEL also said that it would donate 1.2 million euros and 50,000 masks to the Paris Public Hospital and the French Emergency Services Fund. These masks will be given priority to medical staff, police officers and firefighters who work in the field.

It is reported that as early as mid-March, the world’s largest luxury goods group LVMH (Luowei Moxuan) Group issued a statement saying that its brands Christian Dior (Given Dior), Givenchy (Givenchy) and Guerlain (Guerlain) perfume and The cosmetics factory will be used to produce hand sanitizers, hydroalcoholic gel and other disinfection products, and it will be provided free of charge to 39 hospitals in the French health agency and the Paris public hospital system. At the same time, the group also purchased 4000 from a supplier from China. Ten thousand masks were used to solve the serious shortage of epidemic prevention materials by the French authorities.

Beauty giant L’Oreal also said that in order to help European anti-epidemic, the group decided to use its beauty brand factory to transfer a large number of anti-epidemic substances such as hand sanitizer and disinfectant. It is reported that the hand sanitizer produced by La Roche Posay is mainly provided to medical and health institutions such as hospitals, nursing homes and major cooperative pharmacies across Europe, while the hand sanitizer produced by Garnier is mainly civilian.

This wave of luxury brands’ “operation” has a significant effect, driving enterprises in all walks of life to follow suit.

Canada Goose, a premium brand of Canadian down jackets, recently announced that it will open its factories to produce medical equipment, including protective clothing and sick clothing. It is reported that the group is about to start the production line in Toronto, the first batch will produce 10,000 pieces of medical clothing.

In fact, as early as the outbreak of the domestic epidemic, GM Wuling, BYD and other companies have actively responded to the call and took the lead in producing masks.

The global economic losses caused by the epidemic are difficult to estimate. I hope the epidemic will be disbanded as soon as possible and returned to normal.

I also hope that our future creative company’s LED light up costume,tron dance clothing,performance wear dance clothes, LED props, and clothes programming control software can resume normal sales as soon as possible.