Outbreak prevention and control continues to improve Sports retail sales gradually resume business

Due to the impact of the new coronavirus, offline retail, including shoes and apparel, and sportswear, has generally been hit since the Spring Festival holiday.

According to the US financial media CNBC, Adidas said that since the Spring Festival, the customer flow of stores has decreased significantly. Compared with the same period last year, business activity has decreased by about 85% year-on-year. A total of 12,000 stores in China have closed a certain number of self-operated stores. And franchise stores.

Nearly half of Nike’s self-operated stores in Greater China have been closed. Franchised stores are similar, and stores that are still open have also shortened business hours.

German sportswear group Puma (Puma) more than half of its own, franchise stores have been closed.

However, with the continuous expansion of the national epidemic prevention and control, the sports shoe and clothing retail industry is accelerating to resume business.

Two large Japanese retail chains, MUJI and Uniqlo, are gradually restoring store operations in China.

As of the morning of February 26, the number of Uniqlo’s closed stores dropped to 150, accounting for 20% of the country’s 750 total stores. Compared with the 370 stores at the time of the shutdown (data on February 7), nearly half were affected by the epidemic The closed stores have returned to normal.

As of February 25, the number of MUJI’s closed stores in China has dropped to 70, equivalent to 20% of all stores, compared with 151 stores during the peak period (data on February 9), which has decreased Nearly half.

On the afternoon of February 27, Swedish home retailer IKEA announced that some of its stores in China will begin operations. From March 1st, Shanghai Baoshan Shopping Center, Shanghai Beicai Shopping Center, Shanghai Yangpu Shopping Center, Hangzhou Shopping Center, and Wuxi Shopping Center resume business; from March 2nd, Shanghai Xuhui Shopping Center resumes business. The mall is open from 10:00 to 18:00, but IKEA customer restaurants, bistros and children’s playgrounds are temporarily closed.

On the same day, the old French department store “Lafayette” also issued an announcement saying that two stores in China (Beijing Lafayette and Shanghai Lafayette) will resume full operation from February 27. The business hours are adjusted to: 11: 00-19: 00, Galeries Lafayette, Beijing, 10: 00-20: 00, Galeries Lafayette, Shanghai. Customers should take a temperature test and wear a mask before entering the mall.

The Bank of America Securities Research report pointed out that China’s sporting goods industry has entered a structural upward trend since 2014. Although New Crown Pneumonia will cause short-term fluctuations in the industry, it is believed that the growth momentum for several years will continue. The CITIC Investment Research Report also pointed out that after the epidemic, on the one hand, the public’s health awareness will be further enhanced, effectively driving the motivation and demand for physical exercise, and on the other hand, offline consumption will be revitalized, and retail of sports shoes and clothing will be activated. Therefore, it is optimistic that after the end of the epidemic, sports shoes and clothing can achieve a good recovery rebound.